![]() ![]() Even Zagat Survey® online is developing a tracking site. The show’s host is Food Network star Tyler Florence, a Greenville native. Thus far, the Food Network has dedicated three seasons to The Great Food Truck Race. Restaurants are jumping onto the food truck bandwagon, even adding street food items to their menus. Some operators have parleyed their success into brick-and-mortar establishments. The nouveau food truck is one of the fastest-growing small business concepts in the country. In the spirit of the iconic West Coast food trucks – vanguards of the movement – these newcomers are distinguishing themselves by carving out culinary niches and building their brands. Menu items are characterized by buzzwords like organic, local and fresh. Inspired by regional, ethnic and fusion cuisines, they think creatively about flavors and ingredients to give their signature dishes inventive twists. The operators are a group of executive chefs, accomplished cooks and culinary enthusiasts who share an entrepreneurial spirit and a passion for the culinary arts. When they opened for business about a year and a half ago, they hit the ground rolling, with no signs of slowing down. Columbia has four of these specialty food trucks: Bone-In Artisan BBQ on Wheels 2 Fat 2 Fly Food Truck Pawley’s Mobile Eats and Alfresco Mobilista (a.k.a. Mobile food vendors have always been part of the local street scene, but a new generation of motorized kitchens has appeared and is breaking new ground. A grassroots food-truck revolution exploding across the nation has landed full force in the Midlands. ![]()
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